![]() Starting at $3,499 a pop, if Apple ( AAPL) produces 1M units in 2024, which is in the estimate range, it could result in $3.5B in sales this year for the tech giant. The Vision Pro is Apple's ( AAPL) first new product category since 2015, when it unveiled the Apple Watch. "We think this suggests relatively strong initial demand, although we do concede that Apple has likely limited volumes in the first year," reads the note. ![]() 2 to March 8, according to a note by Evercore's Amit Daryanani. Within an hour, the earliest available delivery date for pre-orders was pushed from Feb. 2, the product was first available for sale at 8a ET through the Apple Store. While the mixed reality headset will be officially released on Feb. Apple's ( NASDAQ: AAPL) Vision Pro saw demand popping when it allowed pre-orders to begin Friday morning.
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