![]() If the game remained this easy, however, we’d quickly tire of the jellybeans and gum drops, becoming bored after a couple of binge sessions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them. These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour. So what is it about this game that makes it so addictive?įirst off, it’s simple. There is no way you won't have to endure at least a few dancing fruits in your Facebook feed, before you can block the app and stop it from ever bothering you again.I am on level 140 (not something I’m proud of), even after deleting the app once because I couldn’t stop playing. However, if you are not a fan of Candy Crush and you are trying to escape this madness, you have absolutely zero chances of success. Facebook is still ranked as number two when it comes to advertising, but if they continue having this kind of results, they might soon end up dethroning Google. King's studio wasn't the only one with a lot to gain after this. The Candy Crush Soda Saga video made by the company and sent to Facebook users through the social network's advertising service had a huge success as it was viewed by more than 100 million people just in the first day. Even though the saga is currently in a downtrend, the Facebook mobile app is still very popular and remains the main source of revenue for the company. The Candy Crush Saga game was actually the first Facebook title to become more popular than Zynga's FarmVille 2. is one of the most successful video game developers out there.
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